Should Attitude Branding Feed Into Your Digital Marketing Plan?

Do you glaze over when people start talking about branding? What changes do you think could be developed to branding in the time ahead? For what reason are we seeing this surprising concentration of predicaments regarding branding on the internet? Surely it must be foremost in the public's minds. Within …

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A Solid Brand Strategy

As we embarked on our journey with Voith, it became clear that there was currently a solid brand strategy and a very detailed design system in place, but that various business units within the group had built similar strategic elements in parallel. Our task therefore became one of creating a …

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