How Often Should a Boiler Be Replaced?

Minor repairs can resolve the problem, but if the corrosion is widespread, you may need to have the tank replaced or buy a new boiler. Need more information? Get in touch with our team of expert engineers to find out more. In cases like these, you may want to start …

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Virtual Press Kit

My previous comments about photos don’t apply uniformly to a press kit. If your press kit contains a bio of an individual, you may wish to include a photo, preferably an 8 × 10 black-and-white headshot. Your virtual press kit must include a high-resolution digital photo of the individual, but …

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Collaboration with a Hull marketing agency

A huge number of people now like to sit comfortably in their home or place of work and just go online to get whatever they want.

A digital marketing company offering all the facilities of a creative digital agency will take your business beyond conventional marketing techniques, offering digital agency …

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Long Term Effectiveness

No matter how much raw leadership talent you were born with, your long-term effectiveness will depend on what you do with the talent you have now. Will you develop it, strengthen it, and share it? Or will you coast along, hoping that lackluster effort will somehow produce great influence? Scientific …

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A Solid Brand Strategy

As we embarked on our journey with Voith, it became clear that there was currently a solid brand strategy and a very detailed design system in place, but that various business units within the group had built similar strategic elements in parallel. Our task therefore became one of creating a …

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Is a Slogan a Brand?

No, a slogan is not a brand, and these results are not exactly an indictment of all brand-building approaches. For example, the kind of “personal branding” I teach encompasses more than a slogan and is usually more targeted to a market. However, it’s easy to have that go awry …

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Your Purpose Statement

We encourage every company to articulate a shared purpose statement. The task is difficult, especially if you do it the right way by involving thousands of stakeholders at every level of the organization and building the statement from the bottom up. Logistics aside, the task starts by every stakeholder engaging …

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Learning From the Best

Entrepreneur success stories are incredibly diverse. Some people have access to start-up funds and a good network of connections to pull from, while others have little more than a product and a dream. You’ve likely heard the most famous stories about companies that started out of someone’s garage …

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Working Solutions

Putting aside for the moment the legitimate need for in-person meetings and face-to-face collaboration, some don’t know how they’d get ahead on the job—let alone cultivate a successful career over time—if they didn’t work in a central workplace. Many can’t imagine working without being …

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Carrots and Sticks

Goals. Do you have a positive or negative impression of that word? For some, goals are highly motivating, but for many others, the word goals sounds like chores. Whatever your predisposition, I invite you to consider goals simply as the natural outgrowth of our priorities in life, our values. Once …

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