Is a Slogan a Brand?

No, a slogan is not a brand, and these results are not exactly an indictment of all brand-building approaches. For example, the kind of “personal branding” I teach encompasses more than a slogan and is usually more targeted to a market. However, it’s easy to have that go awry …

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Your Purpose Statement

We encourage every company to articulate a shared purpose statement. The task is difficult, especially if you do it the right way by involving thousands of stakeholders at every level of the organization and building the statement from the bottom up. Logistics aside, the task starts by every stakeholder engaging …

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Learning From the Best

Entrepreneur success stories are incredibly diverse. Some people have access to start-up funds and a good network of connections to pull from, while others have little more than a product and a dream. You’ve likely heard the most famous stories about companies that started out of someone’s garage …

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Working Solutions

Putting aside for the moment the legitimate need for in-person meetings and face-to-face collaboration, some don’t know how they’d get ahead on the job—let alone cultivate a successful career over time—if they didn’t work in a central workplace. Many can’t imagine working without being …

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Carrots and Sticks

Goals. Do you have a positive or negative impression of that word? For some, goals are highly motivating, but for many others, the word goals sounds like chores. Whatever your predisposition, I invite you to consider goals simply as the natural outgrowth of our priorities in life, our values. Once …

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