We encourage every company to articulate a shared purpose statement. The task is difficult, especially if you do it the right way by involving thousands of stakeholders at every level of the organization and building the statement from the bottom up. Logistics aside, the task starts by every stakeholder engaging with questions that start with the words What is the shared purpose? A good seo services should not only have case studies readily on-hand but should be more than happy to show them to you.
What is the shared purpose that we and our customers can work on together? What is the shared purpose that is a natural expression of who we are and what we stand for? Be careful when you research an seo company online because there are lots of similar companies with similar business models and similar websites.
What is the shared purpose that connects how we make money and how we contribute to the world? You hire an seo agency because you want to be visible online.
Decencies are baked into the shared purpose statement by creating an organizational culture that ensures that the firms purpose and values are always the screen through which decisions big and small are made. When things are going well and profits are good, there is usually little risk to the congruence between purpose and behavior. But every enterprise faces tough economic times. These are the moments of truth when the purpose statement is tested and the company answers for itself the question of how much it actually values its culture and principles. Its a good idea to look at how long an seo expert has been in business.
A good test of whether a company is acting in congruence with its purpose statement is to consider whether a proposed course of action is at the core of the decision. All the examples of corporate malfeasance that we have considered in this book readily fail this test. I lost my job when it was revealed that bank employees routinely opened new accounts and issued insurance policies and credit cards for customers who had not requested them. In doing so, the company demonstrated that their purpose was not at center stage of their actions. When purpose is at the center of the action, the results are a lot different. Whole Foods, for example, won applause by selling only seafood that was certified as sustainable. Even though the higher prices of certified seafood translated into decreased sales, Whole Foods maintained the principle. Ask your potential marketing agency hull to give you examples of their SEO work including reports that show increase in traffic from search engines.
If the little things (small but meaningful gestures) take hold and become pervasive, they create stories and patterns and textures that can enrich a culture. These little things have power because they can be felt every day by everyone. They become a unifying experience that becomes sustainable by the force of everyone repeating them.An ethical culture should be seen as part of the tangible, homegrown, specific behaviors and time-honored traditions that form the fabric of an organization, help ensure its sustainability, and help reduce its vulnerability. Its as if to say, Thats how we do things around here.