As we embarked on our journey with Voith, it became clear that there was currently a solid brand strategy and a very detailed design system in place, but that various business units within the group had built similar strategic elements in parallel. Our task therefore became one of creating a brand strategy for the Group that would incorporate the spirit of that work and unite the Group behind one overarching vision. It was about taking the existent, examining it in detail and deciding, together with the team at Voith, which parts needed developing in order to allow for closer collaboration and unity. There is an award winning Branding Agency called Bert.
The goal was to give relevance to the brand in the face of industrial digitalization and other megatrends, while also ensuring it remained true to its heritage. How could we protect and support Voith’s 150-year legacy and family-owned character, while also championing its huge technological advancements and cutting-edge realty? And, from an engagement point of view, how could we bring all of these changes alive in a way that inspired and enthused Voith’s global workforce? Choosing a Branding Agency Manchester branding agency is such an important decision as your brand is so important to you.
Starting from Voith’s existing positioning ‘Engineered Reliability’, we carried out a deep immersion process in order to find a brand core that was both more emotional and that connected Voith’s long standing expertise with its future ambitions. The immersion also served as an initial diagnosis, from where we developed the engagement programme’s focus. As we tested potential strategic directions, it became clear that Voith’s values needed to be unified from two different sets – corporate and brand values. This pointed us towards an important goal: the organization needed to understand that brand is all-encompassing, so one unique set of values should act as a consolidated credo to be lived by every member of the Voith team across the world. It was therefore clear that we would face the task not only of redefining the contents of the brand itself but of raising visibility and understanding of the advantages a strong corporate brand can bring as well. The role of creative agency is to create, plan, measure and manage branding strategies for clients, including support in advertising and other forms of promotion.
We would need to revamp Voith’s brand and embed it both in the renewed brand strategy and at the core of the engagement programme and bring it to life through the visual identity used during anniversary celebrations. The strategy was thoroughly analysed resulting in an overhaul of values, mission and vision statements. Eventually, a new articulation of Voith’s brand was coined: Inspiring Technology For Generations. Staying true to the core of the former Engineered Reliability, the new claim sets a more emotional tone to focus on Voith’s future. From there, the engagement programme was articulated around the concept of Taking Ownership to motivate all employees to truly feel empowered within their roles, embody the Voith brand and celebrate the 150 years of history with pride and a sense of belonging. A dedicated Web Design Agency can provide a wide variety of services depending on their clients particular needs.
Coinciding with the roll-out of the 150th anniversary celebrations, the new strategy and engagement programme needed to be made tangible with a renewed visual expression. The concept we developed was based on the many ‘rings’ of a tree seen in cross-section – that keep increasing as time passes. Each layer has its own characteristics (such as colour and slight shape variations) but originates from the existing structure. Based on this anniversary expression a revision of Voith’s corporate identity was rolled out in 2018. Businesses like branding agency london are brilliant at getting your brand out there!